About
My journey into digital products and businesses started in 2008 when I co-founded Snupped in Singapore as a custom laptop bag brand. This eventually evolved into a print-on-demand online marketplace which we bootstrapped.
This sent me on an exciting journey to Taiwan where I led our Taiwan operations. Later on, I moved to Europe and continued my ecommerce journey joining Shopify.
I've worked on products across a spectrum of stages, from startup, scaleup, to big co. Currently product director at TransactionLink.
Littledata
Product Director
July 2023 - Present
Customer tracking for Shopify stores to improve their marketing ROI.
TransactionLink
Head of Product
July 2022 - July 2023
Helping Fintechs automate complex KYB processes.
Grover
Senior Product Manager
Sep 2021 - July 2022
Online rental and subscription platform for tech products and gadgets.
Shopify - Handshake
Senior Product Manager
Jan 2021 - Sep 2021
B2B wholesale marketplace within Shopify.
Shopify - Oberlo
Senior Product Manager
Jan 2020 - Dec 2020
Dropshipping platform within Shopify to enable people to sell products without holding inventory.
Shopify - Oberlo
Senior Developer
Jan 2018 - Dec 2019
Dropshipping platform within Shopify to enable people to sell products without holding inventory.
Snupped (Now defunct)
Co-founder
Apr 2008 - Dec 2017
Bootstrapped marketplace for print-on-demand products.
